Facebook campaign

Forward Motion arranges events for youths interested in fantasy, science fiction and Japanese comics. Their relatively new brand KAPLAH needed Facebook adverts to raise awareness in the target group. 

As a volunteer I worked with the graphic design of the advertisements, and sometimes participated in the development of text and concept.

The series of adverts below is a guessing game. The illustrations shows an iconic object from a book, movie or comic known in the "geek culture", and encourage Facebook followers to write the name of the object in the comment field. The campaign raised the Facebook activity and amount of likes dramatically. 

Teaser for an upcoming KAPLAH event. Facebook rejected advertisements with "to much" text in, so I put the text with information about KAPLAH in the shape of a wolf: